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Tuesday, August 26, 2003

Calculating Blogging Frequency

If you are a C-List blogger you do not need to blog every day. The question is - when should you blog? The most obvious answer is blog when you want, but for outcome-oriented types that doesn't cut it.

Most people like their blog entries fresh - so you should blog when they are mostly likely to be read. Since many spend their weekends living life - Saturday and Sunday are out, and so is Friday with its weekend anticipation fervor. On Monday, people need to catch up on their other Net and A-List reading so forget that. That leaves Tuesday. If you blog on Tuesday, people are probably not going to come back on Wednesday - so that leaves Thursday as a potential second blogging day.

So here it is. If you are a C-List blogger and you blog once a week, make it Tuesday. Twice a week - add Thursday.

See - it really isn't that complicated.