Keep Trying

Thursday, December 02, 2004

8th Habit-Chapter 1-Covey Meets Cluetrain

So I started listening (I bought the CDs) to the 8th habit and on page 6, I hear Mr. Covey say:

In their 1999 book, Cluetrain Manifesto, authors Locke, Levine, Searls and Weinberger put it this way:

All of us are finding our voices again. Learning how to talk to one another.
Covey then goes on to quote some selected passages from Cluetrain. Covey relates to the message of voice. In fact he adds another sub-title to the book in the first chapter The 8th Habit - Find Your Voice and Inspire Others to Find Theirs.

Of course there are significant differences between Cluetrain and Covey's definition of voice. To me, the Cluetrain/Blogosphere voice is a loud and often angry one in response to the repression many people feel from Big Business, Big Media, Big Government...

Covey describes voice as your unique personal significance which lies at the nexus of:
Talent- your natural gifts and strengths
Passion- those things that naturally energize, excite, motivate and inspire you
Need- including what the world needs enough to pay you for
Conscience- that still, small voice within that assures you of what is right and that prompts you to actually do it

Chapter 1 touches on the pain that many people feel, which seems like the same pain Cluetrain and much of the blogosphere is responding to. It is the resolution to that pain where the paths diverge. In the coming weeks we'll explore the paths of Covey, Cluetrain/Blogosphere and maybe some others.