Keep Trying

Thursday, April 07, 2005

Corporate Blogging at Microsoft

I like Robert Scoble a lot. He's a really nice guy who answers emails and he's even linked to me a few time. I truly wish him continued success in whatever he does. But I don't think he's really a good example of the power of Corporate Blogging. His success constrains him in enabling his blogging to improve his company. Instead he is compelled to become a cheerleader in blogging pajamas.

If you want to see the real power of Corporate Blogging, then check out Mini Microsoft. Here's a Microsoft employee who truly realizes Microsoft is in trouble and actually has some constructive suggestions to deal with it. He recently suggested that perhaps Microsoft would be better of without old-schooler Ballmer. I'm not sure if he thinks Gates should go, but he doesn't absolve him of blame in the current Microsoft mess.

Here's to hoping that the big bloggers start pointing to this guy, because a more humble, honest and customer-oriented Microsoft will benefit everyone.