Keep Trying

Wednesday, July 06, 2005

If Business Blogging is the Answer, What was the Question?

Doc postulates:

It's clear Boeing is hardly as open to blogging as its neighbor in Redmond — yet. But it's off to a worthy, if cautious, start.

I'd like to see a blog vs. blog contest between Boeing and Airbus. Betcha that would result in more sales for the company that has the most employees blogging.

I wonder if the massive numbers of bloggers at Microsoft, in addition to employing league leading business blogger Robert Scoble, has increased sales or stock prices at MSFT.

Personally, I've always been a proponent of leading with great products focused on the needs of the customer, which I'd bet Doc agrees with.

I wouldn't be surprised in a few years if people look at business blogging as primarily another Public Relations tool, which has the additional feature of giving individuals a new avenue to promote themselves.