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Thursday, July 07, 2005

Moving Beyond the Self Absorbtion of Blogging

The Longtailers' Manifesto is attempting to go beyond the self-promotion, hear my voice, it's all about me, narration of the Cluetrain Manifesto. The first principle acknowledges the reality that this view point dominates our thinking:

We see the world from inside our own heads, our own perspectives, our own needs first. It is also what makes our life unique and full of unlimited potential and greatness.

In the second principal, I think it makes sense to go beyond the self and acknowledge the importance of giving to others. We come into this world as takers and it is only in maturity do we see the superiority of giving. In American Culture, where the one with the most (money, power, authority, links) is deemed the winner, taking gives precedence to giving by a 10-1 margin (note: no statistics were harmed in the computing of that margin).

Steve Pavlina has an article titled How Selfish are You? in which he concludes:

Allow your greed to fuel your service and your service to fuel your greed. Accept and integrate both the selfish and the selfless parts of you. Learn to use both the dark and the light sides of your nature.

I think Steve is way off the mark here, but his thoughts are consistent with the me-first techno-culture in which the blogging world resides. We need to work on overcoming our greed and self-serving focus not fuel it.