Keep Trying

Tuesday, July 26, 2005

Trust Me, Trust Me - I'm a Blogger

Doc has an interesting discussion of Public Relations. If you don't have time to read the whole thing here's the money line:

PR needs to become an advocate, and an instrument, of truth and trust. This has always been an ideal of PR; but let's face it ... that's not usually what PR gets hired to do.

Of course most people understand that every employee and consultant is looking primaily from the companies point of view, so the trust we can place in them is limited.

For example, Doc is an advisor to Technorati, so everything he says about them is somewhat discounted. Since he sees Technorati from his own subjective view, high levels of trust are not possible. This is not to say that Doc is not a wonderful person trying to be objective - he is, but he's also human.

This is a big myth about blogging, that since blogger's are individuals they are trustworthy and truthful - they're not. We can be wonderful people, but blogging does not remove our human limitations - we see things from our own perspective and we think we're right most of the time.

My advice to PR and marketers is don't buy into the myth that you can be seen as truthful and trusted. Use that as your starting point and thing about the first two principals of the Longtailers' Guide to Blogging:
1) We see the world from inside our own heads, our own perspectives, our own needs first. It is also what makes our life unique and full of unlimited potential and greatness.
2) Most people think they are right most of the time.
3) Coming Soon...