Seven Rules for Corporate Blogging

I don't know if it's because I like the number seven (ie 7 Habits) or because I like Nicholas Carr or because I like Robert Scoble and the fact that he can take a lot of heat, but I had to dust off the old blogging shoes and link to Mr Carr's recent Seven Rules for Corporate Blogging. Here's a sneak peak at rule number one:

Don't do it.